With marketing in particular being one of the UK’s highest paid graduate roles and, is this how high the standard is now being set for entry level talent to stand out over their peers?
Jackson’s antics have received mixed responses, with some commentators commending her creativity and courage - going as far as branding her “the best intern ever” - and others criticising her stunts for being shallow and her employers for taking advantage of her.īut competition for graduate jobs reached a peak in 2021 as The Times Top 100 Graduate Employers cut their graduate recruitment by 15.1% in 2020. This earned her 12,000 likes and over 1,000 comments on LinkedIn. Her next feat involved handcuffing herself to a pole in a bid to get 1,000 downloads of the app with a £25 marketing budget.
It certainly wasn’t your typical marketing campaign. Jackson’s stunt of handing out balloons and flyers at Liverpool Street station attracted over 7,500 likes and 600 comments on LinkedIn. After being tasked with driving downloads for the quirky dating app startup, Thursday, whose USP is that it only works on Thursdays (the premise being you’re meant to try and land a date for that night), she got her creative thinking hat on. Within a matter of months, Bath University graduate Anya Jackson went from marketing intern, to LinkedIn sensation. The c ompetition for graduate jobs reached a peak in 2021, but exac tly how high is the standard that’s been set? What does a modern marketing gr aduate have to do to stand out from the crowd and land their first marketing role? MaryLou Costa investigates and reveals the surprising lengths at which they are willing to go.
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